ROCHESTER, N.Y., July 17—Rick Mazur, Vice President, Commercial Segment Marketing, Kodak’s Graphic Communications Group, discusses marketing and communication strategies companies can employ to improve new business efforts at the Marketing Focus/Direct Focus North America 2007 conference July 17-18 in San Diego.
Mazur’s presentation, “Best Practice: Understanding and Measuring Your Pipeline,” focuses on the importance of aligning the efforts and focus of everyone in an organization to identify short and long term opportunities. He also stresses the value of multifaceted, targeted and personalized communications in developing strong customer relationships and ultimately maximizing return on investment.
“Kodak’s experience with demand generation campaigns has taught us lessons that can help companies succeed in other industries,” said Mazur. “It’s very important for companies to create campaigns that strengthen brand messaging, and are measurable, trackable and mapped to a marketing plan.”

The Marketing Focus/Direct Focus North America 2007 conference is hosted by Baptie & Company, a 13 year old independent organization that specializes in delivering best practice and how to information through its four communities: channel focus, marketing focus, direct focus and net focus. Each community is run by its members, for its members. Previous attendees to the conference include some of the top graphic communications companies. For more information visit: http://www.baptie.com/events/show.asp?e=103.