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Pageflex Releases .EDIT as Stand-Alone Offering with New Pricing

Press release from the issuing company

CAMBRIDGE, MA — December 03, 2002 — Pageflex, Inc. announces the launch of .EDIT as a stand-alone system for localizing print advertising and promotional materials from a standard Web browser. .EDIT requires no additional software or font installations for the content provider or end user and no desktop publishing expertise, which makes it ideal for any organization with channel partners who need to localize their campaign materials quickly and easily. .EDIT makes it easy for a parent company to roll out new print promotion and advertising campaigns in hours, rather than days or weeks. At the same time, .EDIT provides high levels of control to the parent company, so that corporate branding and image can be protected from inappropriate design changes. Corporations simply drive distribution channel representatives or franchisees to a Web site that posts the campaign templates, and the partners fill in local content guided by rules for copy-fitting and permissions that ensure professionally designed results. With this launch, Pageflex is offering this enterprise-level, server-based Web-top publishing software for $50,000 per server to encourage rapid adoption. There is no limit imposed in this structure on the user count for a server, other than the capacity to handle activity as heavy as the concurrent generation of high-resolution PDF files by multiple users. Pageflex and its system integration partners will help clients size the systems and establish the server count required for any given application. The new Pageflex .EDIT offering brings the ability to modify print documents, including text, images, and graphic objects, to those non-designers who most need to localize or customize a document - like automobile dealers, real estate agents, and distributors dealers and franchisees of corporations. At the same time, .EDIT maintains corporate design standards by allowing template designers to control what end users may change and by how much. The product outputs both high- and low-resolution PDF files and is demonstrated in an application for real-estate franchisees on the Pageflex Web site at http://www.pageflexinc.com/edit.asp Says Pageflex General Manager David Frenkel, ".EDIT is a clear generation ahead of today's desktop publishing technology. As the standard bearer for the Web-top publishing generation, .EDIT brings quality design capability to novice end users and allows them to produce all kinds of professionally designed stationery, collateral, and advertising without installing and learning any special software. Yet .EDIT also protects these users against possible design excess and helps corporations, ad agencies, publishers, and print retailers streamline their workflows while protecting their brands and designs. The return on investment for these clients is very exciting, especially with this new pricing for stand-alone .EDIT."