Editions   North America | Europe | Magazine


Supermarket Chain Cuts Ad Production Time and Costs

Press release from the issuing company

Arlington, VA - October 18, 2001 - Giant Food, Inc., one of the nation's largest food and drug store chains, has successfully implemented the ExtremeZ-IP product to speed the production of Giant's weekly advertising circulars and newspaper inserts. Giant recently upgraded and increased its investment in ExtremeZ-IP after achieving significant time and cost savings by using the product over the past two years. "Our work is highly deadline driven and we can't afford slow network performance," said Moe Sherman, Manager of Advertising Technology at Giant. "With ExtremeZ-IP we quickly realized a return on our investment and have continued to save time and labor by achieving twice the speed we experienced before installing the product. This improved performance, as compared to the native capabilities of our Windows servers, helps our advertising department avoid unproductive waiting time, which ultimately promotes Giant's goal of delivering superior service and prices to our customers."

WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs