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PEAK Webinar to help printers get into mail

Press release from the issuing company

Rochester, New York (September 23, 2008) - BCC Software, a BÖWE BELL + HOWELL company and the leading developer of high-performance solutions for professional mailers, will present the latest in its Postal Education and Knowledge (PEAK) Webinar series on Wednesday, September 24 at 1:30 EDT. "The Print-to-Mail Challenge – Adding Successful Mailing Services to a Printing Operation," a live, 90-minute event, will be hosted by BCC Executive Vice President Chris Lien and Dr. Twyla Cummings, Graduate Program Director in the School of Print Media at Rochester Institute of Technology.
Register for this session at https://bccsoftware.webex.com/ec0509l/eventcenter/event/eventAction.do?theAction=listevents_date&siteurl=bccsoftware&fromMainFrame=1
In today's printing marketplace, professionals are always looking for new ways to differentiate themselves from the competition and increase revenues. Adding mailing services to existing workflows has become an essential tool for accomplishing these goals. To make the most of this transition from printer to printer/mailer, the addition must be seamless, economical and-ideally-hassle-free.
This PEAK event will summarize the key considerations about making the transition to a full service print-to-mail operation, for printers contemplating the addition of mailing services to their already successful printing operations. The session is designed to help printers understand how such a move can help their business and bring significant incremental revenue.
Topics for the session include:
- Advantages of adding mailing to your print operation
- Bringing hardware and software into your new print-to-mail workflow
- Understanding USPS regulations
- Educating customers on the value of working with a one-stop, print-to-mail solution.

The Webinar also will include a live Q-and-A session between attendees and hosts.
"This is an essential topic for printers who have been considering adding mailing to their print shop for some time or for those that are just realizing the value of the potential switch," Lien said. "The rules and procedures surrounding mailing are complex, but the benefits of incorporating them into your workflow in a growth-minded printing operation are substantial."
Pricing for the event is $149. A downloadable recording of the session, included in the live-session registration price, will also be available for non-attendees after the session for $99.
For event details and to register, visit www.PEAKwebinars.com.