September 23, 2008-London, UK. Earthtone today revealed ICED - parent company of Kwik Kopy Printing, Kwik Kopy Business Centers, Ink Well and Franklin brands– as its initial launch partner in a move that cements both parties position at the forefront of the rapidly growing online printing market.

With a rollout of Earthtone's e-commerce solution at ICED print centers already underway, print buyers across the U.S. will be the biggest beneficiaries of a partnership that marries Earthtone's secure, user-friendly online printing platform with ICED franchisees' production quality and service culture.

Earthtone's Founder and CEO, Nader Alaghband, said "We're delighted to be working with ICED and its network of over 560 print centers. They are recognized market leaders and we are confident that together, we can deliver a world class service to print buyers across the web."

Earthtone's platform gives every print center an online storefront and a range of e-commerce capabilities that complement their bricks-and-mortar operations. A focus on user experience and value-adding features - including support for over 100 file formats, fully integrated shipping and online payment processing - extend print centers' reach, enabling locally-focused businesses to service customers anywhere in the US. In addition, Earthtone will drive web-based buyers to these online storefronts using search engine optimization, direct mail as well as on and offline advertising.

Bob Metzger, ICED's Vice-Chairman noted that "The Internet is revolutionizing business practices across industries. We're pleased to be working with Earthtone to give our franchise owners a risk-free e-commerce capability, positioning them at the cutting edge of online printing and enabling them to capitalize on the growth opportunity that Earthtone creates."