Gwenllian Jewelry Collection Builds on Pierson's Growing Reputation as Visionary Welsh Designer and Entrepreneur

LONDON - nuForj, LLC, a market insertion and advanced fabrication consultancy, is partnering with renowned fashion designer Jayne Pierson to introduce cutting-edge technology for her Spring/Summer 2025 collection, Annwn, which will be showcased at London Fashion Week. This collaboration is a groundbreaking fusion of art and technology, bringing Wassily Kandinsky’s masterpiece Swinging to life on leather through advanced elevated printing technology, made possible by nuForj and Arius Technology.

“Our goal was to offer Jayne a technological capability that had never been accomplished before, pushing the limits of fashion design through innovation,” said Rudy Vogel, Managing Principal of nuForj.

Pierson’s Annwn collection symbolizes rebirth and empowerment. Each piece combines craftsmanship with sustainability, using ethically sourced, end-of-roll fabrics to create luxurious garments. “This collaboration pushes the limits of both technology and design, allowing me to create pieces that truly reflect Welsh history and culture - bringing our mythology to life in new ways that we never would have considered,” said Pierson. “nuForj is a bit of a unicorn, really. It’s rare to find a partner so adept at merging creativity with new technology.”

Paul Lindahl, CEO of Arius Technology, said, "We set out to work with Jayne and nuForj to transfer our capabilities into an area we have not worked in. With Jayne's vision and nuForj's insight, we achieved something truly special. Jayne is a delight to work with and we look forward to many mmore possibilities together."

nuForj also advised and project managed Jayne’s first-ever Gwenllian Jewelry Collection, an exciting collaboration with Devji Aurum, a world leader in the design and fabrication of exquisite jewelry for royalty and very discerning wearers. The jewelry range is an ultra-rare, limited-edition, bold series inspired by Welsh history and Eastern motifs symbolizing the strength and resilience of the Welsh people.

"We help our clients step outside their comfort zone – it is a leap of faith with these types of collaborations," Vogel added. "But when these projects are met with such positive reception, it validates the calculated risk taken when adopting creativity, innovation and advanced technologies and processes. The results are highly impactful, and almost legendary."

Jayne Pierson’s Annwn collection will be showcased at the Hyatt Andaz London hotel, their luxury brand and her hospitality partner, on September 14, 2024, at 8:00 p.m. during London Fashion Week, marking a new era in fashion where creativity, sustainability, and cutting-edge technology converge.