Affordable, flexible automation expert Enfocus has revealed it has collaborated with omnichannel marketing software company XMPie to launch its innovative Personalia integration app, available now on the Enfocus Appstore. The powerful new app integrates XMPie’s cloud-based SaaS solution, Personalia, with Enfocus Switch, delivering a fully automated and personalized communication experience for users across various platforms.

This integration enables users to generate personalized text, images, and other dynamic content on-demand through a pay-as-you-go service, seamlessly incorporating it into their print and digital campaigns within their existing Switch workflows. Irrespective of technology ecosystem or print hardware, any business can deliver highly personalized communications with minimal effort by generating variable data content on the fly from a variety of input sources, including order portals, eCommerce platforms, web2print systems, MIS and ERP systems, and diverse data formats like databases, .xml, .csv, or Excel files.

Commenting on the launch, Davy Verstaen, Appstore Manager at Enfocus, said, “We are thrilled to introduce the Personalia app on the Enfocus Appstore. This integration represents a significant step forward in enabling our users to deliver personalized content with ease and efficiency. The collaboration with XMPie brings the best of both worlds together, empowering our users to create more engaging and impactful communications.”

The new Personalia app is available as a free download on the Enfocus Appstore, making it accessible to all Switch users.

Ayelet Szabo-Melamed, VP of Marketing at XMPie, shared her enthusiasm, stating, “Personalia is designed to provide unparalleled flexibility and power in personalized content generation. Partnering with Enfocus to bring this app to their platform means that even more users can now leverage XMPie’s advanced capabilities to streamline their workflows and deliver highly customized messaging. We are excited to see the impact this will have on the industry.”

Enfocus will be showcasing the new Personalia app at Printing United in the Las Vegas Convention Center from September 10-12. The Enfocus booth (#C113) and the XMPie booth (#C207) will both host live demonstrations at the show, teaching visitors how Personalia can revolutionize print and marketing workflows.

For more information about the Personalia app, visit the Enfocus Appstore today.