Hunter Luxury, a full-service packaging solutions provider and B Corp partner of choice for the world's biggest beauty and spirits brands, is excited to announce its sponsorship of the VIP lounge & press area at London Packaging Week 2024, taking place on September 11 & 12 at ExCeL, London. This sponsorship coincides with the launch of Hunter Luxury's brand refresh, marking a significant milestone in the company's journey to solidify its position as a leader in luxury packaging, gifting, and accessories.

The refreshed brand identity reflects Hunter Luxury's evolution and commitment to resonating more deeply with customers. This new identity encapsulates the company's story, emphasising its unrivalled ability to tackle challenges others can't while delivering unmatched excellence in every project. The branding strategy was meticulously crafted through in-depth conversations with stakeholders, ensuring that the new identity accurately represents Hunter Luxury's purpose and DNA. The result is a strong, confident brand positioning that will resonate with customers and establish Hunter Luxury as a clear, consistent, and ownable asset in the luxury packaging market.

As the VIP area sponsor, Hunter Luxury will offer an exclusive experience for distinguished guests, all set against the backdrop of its newly refreshed branding. This space will serve as a testament to the company's dedication to innovation, creativity, and sustainability—core values now more clearly articulated through its new brand identity.

London Packaging Week 2024, the essential event for the packaging industry, will attract over 4,500 visitors and showcase more than 190 exhibitors, with top brands such as Tesco, John Lewis, Burberry, Amazon, and many more all in attendance. As part of this prestigious event, Hunter Luxury will also showcase the Charlotte Tilbury Lucky Chest of Beauty Secrets Advent Calendar 2023, a London Packaging Week Innovation Awards finalist. This product exemplifies Hunter Luxury's ability to blend aesthetic brilliance with technical precision and sustainability, a combination that is at the heart of the brand's refreshed identity.

The advent calendar, designed with meticulous attention to detail, reflects the glamour and sophistication associated with the Charlotte Tilbury brand. It was developed in line with the 2023 "Jewels" theme, featuring a striking emerald-cut diamond shape and jewel-handled drawers. Hunter Luxury's commitment to sustainability is evident in the use of FSC-certified paper and recyclable materials, further solidifying its leadership in the industry.

"The VIP area, adorned with Hunter Luxury's new branding, will be a focal point of the event, offering an elegant and inspiring environment for networking and idea exchange among industry leaders," said Richard Dancy, Head of Marketing. "This space embodies the values of luxury, innovation, and sustainability, creating a perfect setting to experience Hunter Luxury's brand refresh first-hand.

"The launch of Hunter Luxury's brand refresh, in conjunction with its sponsorship of the VIP area at London Packaging Week 2024, marks the continuation of an exciting journey. This fresh identity not only resonates with customers but also accurately tells the story of a company that consistently delivers excellence in every project. It positions us as a clear, confident leader in luxury packaging, ready to tackle the industry's toughest challenges."

London Packaging Week 2024 is more than just an industry event—it's a convergence of the brightest minds and most innovative ideas shaping the future of packaging. With presentations from industry leaders like Cartier Chair Professor Ben Voyer and WRAP CEO Harriet Lamb, the event will provide invaluable insights into the latest trends and advancements.

Stephen Richmond, ESG Implementation Lead at Hunter Luxury, will participate in a prominent panel titled "Shaking Up Tomorrow's Drinks Industry" on Thursday, September 12, from 10:30 AM to 11:30 AM. With his extensive experience in packaging solutions and a deep commitment to integrating sustainable practices, Stephen will offer invaluable insights into the role of ESG in the future of luxury packaging.

Additionally, the event will feature Dr Alexis Granite, Founder & CEO of Joonbyrd, who will be part of the panel "Brands to Watch: Businesses Blowing Up in 2025" on Thursday, September 12, from 11:30 AM to 12:15 PM. Dr Granite, a leading dermatologist and brand ambassador, will discuss how emerging luxury brands use packaging to convey their values and stand out in a competitive market. Joonbyrd's collaboration with Hunter Luxury on their debut range of bodycare products underscores the innovative spirit that will be highlighted during this session.

Join us at London Packaging Week 2024 to experience the future of luxury packaging. Visit the VIP area to see Hunter Luxury's brand refresh in action, explore the innovative Charlotte Tilbury advent calendar, and be part of the conversation that's defining the industry. Secure your complimentary visitor pass today and don't miss this opportunity to be at the forefront of packaging innovation.