The in-mold label market has the most complex market structure and value chain configuration of any packaging decoration technology. The positioning of the molder between label printer and end user/brand owner is not strictly an additional value chain step, as it basically integrates the supply of containers – not usually a feature of the label value chain – with the labeling operation, which is normally a part of the filling operation conducted by the end user.

In its latest study, AWA In-mold Label Market Report 2024, AWA Alexander Watson Associates estimated that the in-mold label market grew by 1.8% in 2023. For the period 2023-2026 the global market for in-mold labels is forecast to grow at a compound annual rate (CAGR) of 3.3%.

The report outlines this unique market structure of the in-mold label market; describes the value chain highlighting the key players necessary for the successful implementation of any in-mold label project; and defines the various means of segmenting the in-mold label market to assist in the identification of growth opportunities.

Regional Profiles
Regionally, Europe claims the largest market share with 56% of production happening there. North America follows with 22%, Asia with 13%, and South America and AME with 5% and 4% respectively.

AWA In-mold Label Market Report 2024 is now available for purchase.

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