KANSAS CITY, Mo. – Proforma, the $650 million technology and business success leader, recently concluded its largest event of the year, The Proforma Annual Convention and Family Reunion. Hosted at the vibrant Loews Hotel in Kansas City, Missouri, the event brought together an impressive gathering of nearly 600 Distributor Owners, Supplier Partners, Sales Professionals, and Support Center Team Members for an unforgettable week of activities, education, and collaboration.

Themed "The Flame Within," this year's Convention symbolized Proforma's aspiration for all Distributor Owners, Supplier Partners, and industry leaders to ignite their inner potential. Over the course of four days, attendees benefited from the insights shared by over 200 Supplier Sponsors, engaged in more than 30 education workshops, and leveraged ample networking opportunities to foster meaningful connections. The 2024 Convention represents the largest percentage of Distributor Owners and Sales Professionals in attendance in the company’s history.

"Every year I look forward to attending the Proforma Annual Convention and spending time with my team,” remarked Terri Tolmack, Owner of Proforma Hi-Rez. “Reconnecting with everyone, updates on technology, new ideas and insights from colleagues and Suppliers, and recognition received, fuel our motivation to grow our business to new heights. I'm grateful for the opportunities, support, and encouragement within the Proforma family and proud to be Proforma."

Among the event's highlights was Proforma's Annual Awards Celebration, where more than 100 members of the Proforma Network were recognized for their outstanding contributions. This included honoring its top-performing Distributor Owners, Sales Professionals, and exceptionally accomplished Supplier Partners.

"The Annual Convention and Family Reunion serves as a testament to Proforma's commitment to fostering collaboration, innovation, and excellence within our Network,” said Doug Kordel, President of Proforma. “This year's event exemplified the strength and unity of our community, and I'm thrilled to see our members continue to thrive and inspire one another."

“The energy and enthusiasm at this year’s Convention and Family Reunion was truly remarkable,” added Michelle Dalton, Vice President of Strategic Partner Development. “The event always provides a variety of ways for our Distributor Owners and Supplier Partners to connect, providing invaluable opportunities to strengthen relationships and develop strategies that drive mutual success."