Gut health experts, Chuckling Goat, have partnered with packaging design agency Burgopak to create a microbiome test kit, in which the packaging is an integral part of the product.

The packaging is designed to make the test process straightforward to do at home and has everything clearly laid out, as part of a three step process. The first step is the instructions, the second step is the test itself and the third step is the return packaging.

Chuckling Goat came about after the founder, Shann Jones, discovered goats’ milk had a positive healing effect on her son’s bronchial infections and eczema. Shann started producing goats’ milk kefir and beauty products from her Welsh farm. The business has expanded rapidly to include gut microbiome testing kits.

Willemijn Zandt, Senior Project Manager, Healthcare, Burgopak said: “Chuckling Goat have an incredible story behind their brand. They’re professional and technical but also very warm and personable, with a real desire to effect positive change.

“Our design team worked hard to make the sample collection process as easy as possible - minimising the chance of an incorrect test. It’s rewarding for us to design packaging for Chuckling Goat, whose priority is to help people live better, healthier lives.”

Shann Jones, founder of Chuckling Goat, said: “Getting the packaging right was so important to us - it had to convey value, professionalism and yet have our signature personal touch. We’re confident we’ve achieved that, and we’re thrilled that we’ve been able to help thousands of people fully understand their gut health.”

Chuckling Goat selected Burgopak’s telescopic packaging design, with the addition of a ribbon for a touch of personality.

The packaging has two trays and the top tray contains the instructions. The second tray holds the test tube with integrated stool sample collection device on the left inside a fitment, and the return box is on the right in its own compartment. The return biohazard bag and sample collection aid are also packed inside the return mailer.

The return mailer is smaller than the complete collection kit and therefore more efficient to ship. The customer can keep the main box - the physical record of their purchase, or recycle it.

Chuckling Goat microbiome test kit is available to purchase online.