Program will revolve around PR efforts for Helm, a portfolio company of Banyan

DALLAS – Dallas-Fort Worth PR and marketing communications firm BizCom Associates® has added Banyan Technologies Group to its growing roster of clients. The overall goal of this program is to increase exposure and recognition for its platform-company Helm in media outlets, trade shows and other platforms with the greatest potential to reach important and influential target audiences.

As the largest brand in Banyan's portfolio, Helm is a leading provider of brand marketing solutions, supply chain services, branded merchandise programs, rewards and incentive programs, field sales force solutions and leading edge technology development to some of the world’s best-known companies.

"Our primary strategy will be to use the marketing trades, financial and other news media, both traditional and digital, to deliver carefully-crafted messages to key target audiences to raise Helm’s external presence,” said BizCom Associates co-founder and COO Monica Feid. “We’re excited about the opportunity to utilize our experience within the automotive aftermarket, one important sector that Helm focuses on, to go above and beyond the expectations of our newest client.”

More information on Banyan Technologies Group is available at https://www.banyantechgroup.com/.