MEMPHIS, TN — Mimeo is proud to announce that its Mimeo Photos and Motif brands are introducing premium layflat photo books to customers in North America and Europe. Beginning on September 11, 2023, customers of these two online photo printing and gifting services will be able to purchase layflat photo books in 32 countries.

These hardcover photo books are precisely designed to lay flat when opened and provide customers with a wonderfully immersive experience. Both Mimeo Photos and Motif have introduced the layflat photo books within their Mac and iOS apps, and customers can also create layflat projects through Mimeo Photos’ cloud-based web app.

“We are thrilled to offer this incredible new photo book in layflat format, which brilliantly showcases and preserves memories,” said Jim Simpson, General Manager of Mimeo Photos & Motif. “This truly is a stand-out product and we couldn’t be happier to offer our customers this beautiful new medium for storytelling.”

Each premium layflat photo book includes a 20-page base count of double-thick, pearl-textured photographic paper with high-quality print reproduction. That means colors are reproduced true to life, providing a remarkable viewing experience. Customers can expand their layflat photo book’s size up to 130 pages, making layflat books the largest page count currently available from each brand.

“Among the features that make our layflat books so compelling is that they are designed with a binding style that allows customers to flow images seamlessly across two pages,” said Simpson. “This amplifies the visual impact of your photos and adds a professional and artistic touch to your cherished moments.”

Layflat photo books from Mimeo Photos and Motif are available in four trim sizes – 13” x 10”, 11” x 8.5”, 10” x 10”, and 8” x 8”. Each book is encased in a matte finish image-wrapped hardcover and arrives packaged in a premium presentation box for a luxurious experience from start to finish.