Irvine, California – Roland DGA has introduced new HeatSoft™ Premium heat transfer material (ESM-HTMP) to its family of high-quality media. This flexible, 3.5-mil matte polyurethane film with a waterbase coating is smooth, has a soft hand, and yields vibrant prints resembling screen-printed graphics. Supplied on a recyclable clear polyester liner, HeatSoft Premium is simple to weed and transfer, allowing for optimum ease of use and productivity. It’s also extremely lightweight, extremely durable, and because it can be applied at temperatures as low as 72°F (120°C), HeatSoft Premium is ideal for heat-sensitive garments.

“This new addition to our media line is stretchable, has a true matte finish, and allows for beautiful prints that can be transferred to a variety of materials, including cotton, polyester, cotton-poly blend, Spandex, and Lycra,” said Roland DGA Senior Product Manager Lily Hunter. “Weeding is incredibly easy, and transferring HeatSoft Premium is a breeze as well – you just lift the graphic off its backing liner with our PTM2 heat transfer mask and apply it to the clothing item or accessory.”

The imaging quality and ease of use HeatSoft Premium is matched only by its outstanding durability – it can withstand up to 50 wash cycles. Plus, it’s compatible with Roland DG’s eco-solvent inks and all Roland DG eco-solvent printers and printer/cutters.

For more information on HeatSoft Premium, or to purchase this product online through the Roland DGA Store, visit https://dgastore.rolanddga.com/pre-order-now-heatsoft-premium-heat-transfer-matl-esm--htmp--75--20. To learn more about the complete Roland DGA product line, visit https://www.rolanddga.com.