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David Ashkenaz Announces Budgeted Hourly Rates Tool for Commercial and In-Plant Printing Operations

Press release from the issuing company

In the 24th year as an Independent PrintSmith and Printer’s Plan Consulting Firm, Ashkenaz Consulting guides printing firms in Maximizing Productivity and Efficiency

FORT LAUDERDALE, FLORIDA – David Ashkenaz, owner and principal of Ashkenaz Consulting today announced the launch of their new Budgeted Hourly Rates (BHR) software tool for commercial and in-plant printing operations. According to Ashkenaz, BHR surveys indicating that rates and on a constant and continuous rise, though many managers have not yet adjusted to this opportunity. Without BHR analysis, operations could be undercharging and crushing profit margins.

“With the effects of the pandemic mostly behind us, print shop managers should now be directing their efforts to determining their true costs, and adjusting prices accordingly,” notes Ashkenaz. “Of course, we’re also realizing radical fluctuation in market conditions. We’ve seen many operations not charging enough to reach breakeven levels, especially in bindery and prepress departments.

“Now with our BHR Analysis, owners receive a detailed breakdown of their costs for each department. When properly inserted into PrintSmith or Printer’s Plan, BHR provides a total cost vs selling price comparison. This information is so valuable and impacting to bottom lines.”

David Ashkenaz Background Experience

Ashkenaz started in the printing business in 1972. In 1979 he owned and operated a print shop in Florida. Successfully expanding from one location into five locations, he became one of the Top 100 Quick Printers in the US. Later, after owning and operating print shops for over 25 years, he sold all 5 locations. He then focused on becoming certified in PrintSmith and began consulting for fellow printers, helping them implement the power and functionality of PrintSmith and demonstrating the benefits of PrintSmith in pricing print jobs effectively, and tracking workflow efficiency.

Four years ago, Ashkenaz Consulting took on Printer’s Plan so that they could help more printers. QuickBooks was added in 2000 and today the majority of printing operation managers use QuickBook for accounting management. Ashkenaz has since become a Pro Advisor for QuickBooks and offers discounts on their software. Ashkenaz Consulting installs and trains printers of all different sizes on how best to utilize PrintSmith or Printer’s Plan in their operations.

Getting Started

Ashkenaz Consulting are designed to aid commercial and in-plant printing operations, both large and small. “We’ve made a career out of ensuring operations are maximizing their business success. Our new BHR tool is just one more powerful means to a profitable end. The cost of my BHR study varies based upon on the number of employees, but most customers report their ROI is no more than 3 months. The BHR delivers critically important information, and our experience enables us to implement it effectively.”
To get started, go to www.psmithconsultant.com


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