Solopress’ year of innovation continues to gather pace. By acquiring the UK’s first Motioncutter 23 system through Konica Minolta, the Essex-based printer has managed simultaneously to upgrade the way it produces standard labels and introduce a brand new product – Custom Shape Sticker Sheets. These are available at https://www.solopress.com/stickers-labels/custom-shape-sticker-sheets/ 

At launch, Solopress is offering two methods by which customers can order Custom Shape Stickers:

Customers can upload a single artwork at Solopress.com and the site’s online proofing tool will gang it up so their design is repeated across the sheet. That way, the customer can order their custom laser-cut label in bulk.

Alternatively, experienced designers can supply artwork already imposed on a sheet, along with their prescribed cutter guide. This approach lets the customer create any number of unique custom shape labels on a single sheet, perfect for a magazine insert or promotional giveaway.

It’s believed that this new offering will benefit small businesses and print resellers alike.

Small brands and start-ups that have a quirky, personal approach to their products and marketing are sure to find a use for personalised labels. If those labels are destined for food packaging, clear jars or bottles, outdoor environments or even the deep freeze, Solopress has label materials that can cope.

For resellers, they can add Custom Shape Stickers to their catalogue through Solopress with no capital expenditure or risk to themselves.

According to MD Simon Cooper, “We saw incredibly resilient demand for Stickers and Labels throughout the pandemic, and our research revealed significant interest in a custom shape option. The Motioncutter 23 is a truly impressive piece of kit and we’re delighted to have it on board to help us address this market.”

The outstanding capabilities of the Motioncutter machine aren’t limited to kiss cutting stickers and the acquisition opens some exciting possibilities, with other new laser-cut products such as Brochures, Invitations and Bespoke Presentation Folders slated for later in the year.