Solopress has continued to refresh and diversify its inventory with a raft of new promotional product launches that complement its core service of paper printing.

A wide-ranging product review has seen additions in diverse areas of the catalogue, as Solopress seeks to update and rationalise its promotional product ranges and cement its position as a one-stop shop for mass customisation of on-demand products.

This activity has been prompted in part by a customer survey that Solopress conducted at the end of 2021. After successfully relaunching its Printed Pen offering in January, Solopress has since used this feedback to overhaul its range of Water Bottles, as well as introducing entirely new products including Branded Gazebos, Printed Tablecloths and Pop Out Banners.

Branded Water Bottles is an example of where a thorough range review has led to existing products being replaced by new options that are better aligned to customers’ needs. According to Solopress MD Simon Cooper:

“Water Bottles is a great example where we’ve listened to what our customers have told us and responded accordingly. Not only do we now have a more comprehensive range for them to choose from, but we have also been able to lower prices and improve turnaround times.”

With the introduction of Branded Gazebos, Printed Tablecloths and Pop Out Banners, Solopress has doubled-down on its commitment to support businesses looking to promote at trade shows and exhibitions this year. According to Solopress Head of Marketing Glen Eckett:

“In our recent survey, businesses told us that they’re hugely enthusiastic about getting back out on the trade show circuit this summer, so we’re delighted to be able to support them with these exciting new products.”