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Colgate Expands Use of LiquiGlide’s EveryDrop™ Technology with Colgate Elixir Launch in Canada

Press release from the issuing company

The first-ever clear, recyclable toothpaste package that “allows each drop to glide out like magic”

CAMBRIDGE, MA - LiquiGlide®, the inventors of a breakthrough technology that is revolutionizing products, packaging, processes, and patient experiences by eliminating the friction between solids and liquids, announced today that Colgate will be expanding the availability of its clear, recyclable toothpaste package enabled by LiquiGlide’s EveryDrop™ technology to Canada.

The introduction of Colgate Elixir in Canada follows the launch of the brand in Europe last spring. Colgate Elixir inspires consumers to reimagine toothpaste as a part of their beauty routine. The redesigned packaging allows consumers to see how much product is left, easily dispense it, and recycle the package. The Colgate Elixir package won the “Best in Show” and “Design Excellence” AmeriStar awards from the Institute of Packaging Professionals. In Canada, Colgate Elixir is on shelves for consumers to enjoy starting this winter.

“Colgate Elixir is toothpaste reimagined—breathtaking design in a unique packaging technology that is recyclable and designed to let people enjoy the toothpaste to the last drop,” said Colgate-Palmolive Co. Worldwide Director of Packaging Innovation, Liz Mellone.

“We are thrilled about the launch in Canada. With increasing consumer demand for sustainable packaging, we are excited to partner with industry leaders like Colgate to create packaging that is better for consumers, the planet, and business,” said Dave Smith, LiquiGlide’s Co-Founder and CEO.

In addition, Colgate is launching a product with LiquiGlide’s EveryDrop™ technology in Sam’s Club in the U.S.

"It has been gratifying to see the European market's positive response to Elixir," said Kripa Varanasi, Co-Founder and Chairman of LiquiGlide. "Our vision is for EveryDrop Technology to create new standards for sustainability and user experience in consumer packaging around the world. Colgate's decision to build on the success of Elixir and expand into North America is an important step toward realizing that vision."

To learn more about LiquiGlide, please visit https://liquiglide.com/

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