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Asbury Automotive Signs Web Deal with Reynolds

Press release from the issuing company

DAYTON, Ohio, – The Reynolds and Reynolds Company (NYSE: REY) today announced it has signed a two-year agreement with the Asbury Automotive Group naming Reynolds’ Automark division as the exclusive provider of integrated Web site development, technical services and training to Asbury’s 120 dealerships across the United States. As part of the agreement, Automark will provide the Asbury dealership platforms with customized Web sites and training services. Over the past year, Automark has helped many of the Asbury dealerships achieve success in their Internet departments. On average, the dealerships that have integrated Automark’s technology and training sell 50 percent more vehicles on-line than they did prior to utilizing Automark’s services. "Asbury needed a totally integrated turnkey solution for Internet technology and training. But more importantly, we needed a true e-business partner that could drive greater business results within our platforms. Automark was our obvious choice," said Donna Colorito, vice president of IT and E-commerce at Asbury. She added that Automark also is the first provider to bring all Asbury dealerships nationwide onto one uniform Internet system. "Prior to our agreement, our eight platforms all used different Web design and service providers. Automark and its superior training, technology and services was able to bring us all together as a group, which will ultimately help our enterprise serve customers better and grow revenues," said Colorito.