The International Sign Association’s (ISA) Sign Expo is still going ahead as scheduled (as of this morning) and returns to its East Coast home at the Orange County Convention Center in Orlando, Fla., April 1–4. This year’s Expo includes both new and recurring features to help sign businesses—and those interested in becoming sign businesses—navigate a dynamically changing marketplace.

At least year’s Sign Expo, it was announced that the 2020 Sign Expo will co-locate with the Impressions Expo, formerly the Imprinted Sportswear Show, which focuses on the apparel side of the printing world. It is a true co-location, in that attendees who register for one show can freely check out the other. “We are excited about that,” says Brandon Hensley, ISA’s Chief Operating Officer. “That should generate anywhere from 2,500 to 3,000 additional attendees on the show floor.” As the lines between the different “silos” of the printing industry continue to blur, these kinds of co-locations and event partnerships make a lot of sense. “We think that it’s really going to be a win-win for both Impressions Expo and for ISA Sign Expo to be able to put all of that on the show floor,” says Hensley, “because it allows both sets of attendees to maybe see aspects of their business where they can generate additional revenue that they hadn’t really embraced in the past or had questions about.”

(Note that these interviews had been conducted before the coronavirus outbreak.)