WhatTheyThink

Premium Commentary & Analysis

King of a Changing Bookmaking Paradigm

There is a surge in demand for printed books, driven by two trends: self-publishing and on-demand printing, both enabled by digital printing technology. Of the 700 million books produced in the U.S. last year, about half were printed on demand using digital technology. Frank Romano profiles Lowell, Mass.’s King Printing Company, which takes on-demand book printing to the next level.

Monday, February 24, 2020

E-book volumes are static. There is a surge in demand for printed books. Readers have discovered that you can give books as gifts, lend books to friends, sell them to others, or actually read a printed book years after acquisition without any device or software. And books always look good on a shelf.

The growth of printed books is based on two trends. The first is self-publishing. I went to an authors’ event recently and walked the aisles filled with tables of self-published books in all shapes and sizes. Self-publishing has been engendered by the second trend: on-demand printing (ODP). The concept of ODP has been around since the 1980s when Kodak and Xerox had toner-based printers that could print and bind in the same machine.

When I wrote my ?rst book in 1971, I asked the printer for 500 copies. The printer said that their minimum run was 5,000. “You can throw away 4,500 of them,” he said. In 1988, I consulted for the University of Vermont to set up an on-demand book facility. They linked to the Copyright Clearance Center so that content could be selected and then used in course materials sold in the campus bookstore. By 1992, the concept was catching on and by 1993, Indigo and Xeikon printed in full color. 


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Frank Romano

Frank Romano has spent over 60 years in the printing and publishing industries. Many know him best as the editor of the International Paper Pocket Pal or from the hundreds of articles he has written for publications from North America and Europe to the Middle East to Asia and Australia. Romano lectures extensively, having addressed virtually every club, association, group, and professional organization at one time or another. He is one of the industry's foremost keynote speakers. He continues to teach courses at RIT and other universities and works with students on unique research projects.

Recent Articles from Frank Romano

Confessions of a Former Typographer

Confessions of a Former Typographer

Frank interviews Bob Wislocky, whose typesetting business weathered hot metal, phototypesetting, electronic imaging, digital printing, and other production technologies over 90 years. Read More

Romano a Mano

Romano a Mano

Frank and Richard share a sofa and some banter about the printing industry. Read More

Frank Takes the Pledge

Frank Takes the Pledge

Frank talks about The Youth’s Companion, a newspaper published in Boston for over 100 years. In 1892, its editor proposed a Pledge of Allegiance. Read More

The Font I Want

The Font I Want

Frank describes his informal survey to discover the most-used typefaces. Over a decade, he has asked users what font they use most often. See the results. Read More

Jeopardy in Jeopardy

Jeopardy in Jeopardy

Frank reacts to a Jeopardy game show segment that involves Johann Gutenberg. There is much misinformation about the invention of printing and Frank is on a mission to present the facts, even if it means yelling at a TV screen. Read More