The Moving Canvas: Wrapping “Kings” Turn Vehicle Graphics Into Art

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The Moving Canvas: Wrapping “Kings” Turn Vehicle Graphics Into Art

Last Fall, Avery Dennison held its Wrap Like a King (WLAK) competition, which honored some of the best and most creative vehicle graphics projects. We spoke with one of the judges and some of the regional winners to get some insight into the vehicle graphics design process.

By Richard Romano

Tuesday, November 19, 2019

Vehicle wrap competitions have become popular elements of many industry events, and are drawing more and more entrants and spectators. Wrapping materials manufacturers also host wrapping contests, and this fall, Avery Dennison has been announcing the winners of its Wrap Like a King (WLAK) competition. The breadth of entrants proves how popular wrapping has become: installers from 53 countries competed for thousands of dollars in prizes—and, as it turns out, great publicity and even new business.

For the contest, vehicle graphics installers were invited to submit full-print or color-change wrap projects. A stipulation of the contest was that the projects needed to feature the Avery Dennison Supreme Wrapping Film portfolio. Wrap projects were photographed and/or recorded on video, submitted, and evaluated by a panel of judges.

The WLAK challenge comprises several rounds. In September, the Regional Wrap Kings were announced, and included:

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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

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