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The Real Source of Competitive Advantage

Technology is easy to acquire—both for you and for your competitors—but for most companies, it’s your employees who provide a real competitive advantage. High-performing companies are winning the competitive battlefield by figuring out how to match their best talent with their best opportunities. Wayne Lynn offers some tips for getting the most out of your most productive employees.


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About Wayne Lynn

Wayne Lynn is an advocate of the adage that "you can't manage what you can't measure".  Combining his considerable strengths in leadership, economics, and strategy with broad experience in both public and private companies, he brings focus and discipline to the task of creating and sustaining success in today's chaotic environment.

Wayne has managed businesses ranging in size from $5 million to $500million in annual sales.  He has guided those organizations through a number of diverse market sectors including magazines, catalogs, inserts, direct mail, and general commercial printing.

A student as well as a practitioner of the fine art of business, Wayne's latest focus is on helping business leaders make their companies more viable economically, more relevant in the market place, more adaptive to constant change, and more durable in the long haul.  It's about people, what they know, and how well they execute on what they know.

Wayne can be reached at 704-516-7787 or at [email protected].


By Robert Lindgren on Sep 19, 2019

Great article! However, if you've identified the opportunity and established that you have the people to realize it. You may very blow the opportunity with a cost driven pricing policy. Be definition, the kind of opportunity that you're looking for creates real value for its customers. You pricing should reflect that. Don't invent a better mouse trap and then give it away!


By Wayne Lynn on Sep 19, 2019

Thanks Robert! I appreciate your comments. I guess I should have mentioned that, even if you get all the way through this process, you still need to exercise good judgment in implementing it...as always! :)



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