Surface Tension: Specialty Substrates Are Proliferating, but Printing on Them Has Its Challenges
"Inkjet devices can print on any surface" is a common industry talking point, but the practical reality is a bit more complicated, involving the chemical and physical interplay of inks and substrates. This article offers an inkjet printing reality check.
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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.