WhatTheyThink

Premium Commentary & Analysis

Strategic vs. Tactical Print Employees

Your print business has two kinds of challenges: the challenge of getting jobs out the door (tactical) and the business of continuing to strategically evolve so you maintain relevance and competitive advantage in the marketplace.

Wednesday, August 07, 2019

Printers are custom manufacturers. Most of the employees working for printers are in the business of getting the product out the door each day—tacticians. They are “executing” on the customer request for product manufactured in a certain way, shipped to a certain location.

Employees who are charged with “tactical execution” typically hate meetings because meetings keep them from getting their work done. Their day is prioritized for them by the inputs into manufacturing. They are evaluated by their productivity. Think about those people in your customer service department who can juggle 23 things at once and then take over an unexpected fire drill with a customer in the middle of their already busy day. All printers have that person on the production floor who can shepherd an emergency re-run through the plant like a champ.

Every printer needs these employees; they are a vital piece of the print manufacturing puzzle.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

Recent Articles from Jennifer Matt

Utilizing CRM Tools to Sell Print

A CRM tool needs to deliver value to your sales team in the form of time savings or differentiation in how fast they can get quotes out to their customers. Read More

Manual Steps are Piling Up in Customer Service

When the power dynamic is uneven across the functional areas of your print business, more powerful areas (production and sales) tend to shift manual steps to the less powerful areas (customer service). Read More

Stepping Over Dollars to Pick Up Pennies

We tend to discount the time of our full-time employees because we are paying for it already—looking at them like sunk costs. So, when we ask them to do things that are non-value add (aka a complete waste of their time), we don’t see it as a cost. Well, it has real costs. Read More

Deciding What’s Important

In a print plant, it is easy to come to work and fall into the drama of getting jobs out the door. There is always something you can focus on in your day-to-day work life. The art of moving your business forward happens when you direct your focus to areas of your business that you can impact the most. Read More

This Plant Wouldn’t Run Without Me

In conversations with a label converter recently, the General Manager told me that more than once in the last few years key employees had voiced the core belief that “this plant wouldn’t run without me.” Now, you can take this statement a lot of different ways. My initial reaction is concern for the business because the employee that says this is both likely a key player and potentially a risk. Read More