Beyond PRINT: With Tarsus Alliance, APTech Begins a New Chapter for Itself and for the Industry
Last week, the Association for PRINT Technologies (APTech) announced that it has joined forces with Tarsus Group, the owner and organizer of the Labelexpo and Brand Print Global trade shows, to launch a new show called Brand Print Americas. We spoke with APTech president Thayer Long about what the new alliance means for the future of APTech—and for the industry.
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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.