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Optimal Use of Your Web-to-Print System

Your web-to-print solution is underutilized. Do all functional areas of your company—sales, customer service, technology—understand all the challenges your current web-to-print system solves? Probably not. You can’t be “solution focused” without understanding the challenges your toolset solves.

Wednesday, October 31, 2018

One of the most popular opening statements I hear from printers who contact me is, “I want to replace my web-to-print solution. Which one should I buy?” 

It’s an interesting opening question and of course I proceed to answer that question with nothing less than 20 clarifying questions about their business, their existing technology stack, and why they think replacing their web-to-print solution is the answer to their problems. 

There are so many topics to explore in this scenario. For today’s article, I want to focus on the fact that very few printers are utilizing anywhere close to half of their current web-to-print system’s functionality. I recently reviewed several of the leading web-to-print systems; the breadth of the feature set is impressive. We have mature solutions in this market, and many of them have been adding features for more than a decade.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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