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The Hidden Secrets of Print Software Implementation

The implementation of print software is as important as the software itself. With every software tool there is a foundational knowledge that will help you be more self-sufficient. Those printers who understand their software tools succeed in spite of lack of support from print software vendors.

Wednesday, October 10, 2018

Software is a tool. Software implementation is the business process of getting your people comfortable with the use of the new tool in your business. Software companies spend a lot of money building software products. Software is expensive to build; good software that elegantly solves a business challenge while making it joyful to use is really expensive to build. Most software vendors focus all their efforts on the building of the software and very little of their efforts on what I’ll call “translating” the value, knowledge, and best use of the software to the software users. 

What happens when you build great software and then fail to invest in the implementation of that software? If I could sum it up in one word, I would use the word “frustration,” because it best describes how all the players involved feel about the outcomes.

The implementation of print software is as important as the software itself because a poor implementation can kill even a great software product. When frustration is high with all the above groups, nobody wins.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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