A data-driven print business makes better decisions.

One of the challenges of managing your data is understanding what jobs your data needs to do and how it should be organized to do those jobs. A lot of the data organization in a Print MIS is doing the job of financial reporting and tracking because either your Print MIS is your accounting package or it feeds directly into your accounting package. The accountants in your company are constantly making data organization requests for the Print MIS so they can better present business results that help make better data-driven business decisions. 

Much of the data on your print ecommerce/web-to-print system is for the benefit of your customers. You have a couple product images so the customer can be sure when they are selecting products that they are buying what they expect. You might have a lot of marketing information about the products to encourage shoppers to buy the product. Your product catalog may be organized in a way that allows your customers to easily find what they are looking for. A great example of this is the online shoe ecommerce site Zappos. When you’re shopping for shoes, you want to look for just shoes in your size, by the styles you wear, and in the color you want. The ecommerce solution should allow you to filter the overall repository of shoes down to just what you’re interested in so you can find and buy them efficiently.