Success with Specialty Printing: Changing the Mindset
As we all know by now, there are very few surfaces, substances, and objects that can't be printed, and thus there is no end to the print products that a shop can offer. From posters and banners, to signage, to garments and other textile products, to garage doors, to...name it. But when approaching the vast new market for specialty graphics printing, two questions usually come to mind: Where do I start, and How do I sell it? Here is some advice.
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Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.