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Buying Print Software is a Marriage

When you invest in software for your print business, it’s like a marriage because you want to have a healthy long-term relationship with the vendor. Changing software is painful and expensive (like divorces).

Wednesday, August 08, 2018

Did you realize your business was getting married when you made that decision to purchase the print software that is critical to running your business?

You did. (Get married…to the vendor.)

You might not have thought about it that way during the sales process, but then again, the sales process is a lot like dating. You and the print software vendor only show your best sides. The software vendor plays the more stereotypical male role and pays for dinners, drinks, etc. They also are the chaser in the relationship because their goal is to close the deal. I won’t go into the dating analogy there—this is a family-friendly publication.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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