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In Praise of Data: How PRIMIR Industry Research Can Improve Your Business

The Association for Print Technologies (APTech), through its PRIMIR Research Unit and Market Data programs, provides a wealth of woefully underutilized industry research that can be of great practical use to all the links in the print supply chain—not just suppliers and vendors but print service providers, as well. Read on to see how.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.


By John Zarwan on Apr 12, 2018

Thanks Rich. I think the general analysis and comments on catalogs (catalogues) and flyers (circulars/inserts/FSIs) are a little more interesting/important than the direct mail discussion
(And to your end note, I use data as a plural (As I believe Dr. Joe does as well.) but the its common use of singular isn't wrong and doesn't grate on me, as do other things that have come into common usage.)


By John Zarwan on Apr 12, 2018

apologies for the incomplete editing of my writing!


By Richard Romano on Apr 12, 2018

Thanks for the comment, John. In this world of encroaching emoji,it's getting easier to overlook questionable usage that involves real words!



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