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Sell Workflows That Result in Printed Artifacts

Print is an artifact of a business process/workflow. You should get very curious about the overall workflow so that you can provide more value than just the print. This is the path to embedding your services with a customer and increasing the areas where you can add value.

Wednesday, August 30, 2017

Every printed piece is a part of a larger customer workflow. As an industry, we do ourselves no favors by trying to sell print like it was THE most important thing to the customer. Print is a part of a workflow.  It might be the most important part to you (the printer), but it’s not about you. It’s about your customer, that human, who belongs to an organization, that pays you for your services, and is generally responsible for keeping the lights on and gas in your boat.

The printed piece is a part of a workflow. Stop selling print and start selling workflows.

What the heck does this mean and where do I start?


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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