Where does most of your print business growth come from? Is it brand new clients that your sales team lands or is it the incremental business increase from your existing clients? For most printers, consistent growth happens through the later – the incremental increase in business from customers you already have a trusted relationship with. Who is driving this business growth? Your team that interacts with these customers daily.

I don’t think any of this is surprising to any printer. Everyone knows that it’s easier to grow business with a customer where you’ve already developed a trusted relationship. So, what does this all have to do with the topic of manual workflows?

I am currently conducting research for a printer who has experience massive growth over the last three years. In the course of about 36 months they have successfully completed what I like to call a total digital transformation. I am not talking about a print manufacturing process or a re-branding. I am talking about the replacement / upgrade of virtually every piece of their business software. Today their software runs the business and the people run the software. The objective of the research is to help them better tell the marketing story of their transformation. They have spent a tremendous amount of money, time, and effort in the optimization of their software tools to make their organization way more efficient. Their challenge is telling this story from the perspective of the benefits to the customer and to differentiate from their competitors who have not transformed their business.