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QR codes are great for “making print interactive,” but in today’s high-data marketing environment, they also have a more important purpose: making print measurable.
Monday, June 19, 2017
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Stay informed. Stay competitive. Stay ahead.Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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In partnership with the Foundation for Graphic Communication Education (formerly the Print and Graphics Scholarship Foundation), WhatTheyThink is profiling promising students in a graphic communications or related program. This month, we profile Adrian Martinez, a third-year student at Illinois State University majoring in Graphic Communication Technology. Read More
In partnership with the Foundation for Graphic Communication Education (formerly the Print & Graphics Scholarship Foundation), each month we profile a promising student in a graphic communications or related program. The goal is to raise awareness of graphic communications programs, as well as help students get a “leg up” on entering the industry after graduation. This month, we profile Adrian Martinez, a third-year student at the Illinois State University majoring in Graphic Communications Technology. Read More
Ken Hanulec, Vice President of Worldwide Marketing for EFI, talks about the latest trends in display graphics as well as some of the recent EFI product releases. Read More
David Bistrovic, Product Manager, Professional Imaging, for Epson highlights some of the company's most recent product introductions—including its new UV flatbed printer, the 10-color SureColor V4000. Read More
Richard Romano talks with Michelle Schott, Marketing Director for Roland DG, about the company's celebration of a major milestone and its new branding. Read More
