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Embrace the Stupid

You can call it change management, I prefer the wise words of Seth Godin – change requires you to embrace stupid. Our market requires all of us to keep learning, “the pre-learning state is stupidity.”

Wednesday, March 29, 2017

This excerpt is from Seth Godin’s book What to Do When It’s Your Turn [and its always your turn]. I have given this book to more people in the last year than any other book, especially young people who are about to enter the work force. This is from my favorite page in the entire book (page 17).

Stupid is not uncommon. Stupid is the way we feel when working on a difficult problem. Stupid is the emotion associated with learning – we are stupid and then we are not. The pre-learning state is stupidity.

A scientist might work ten years on solving a problem of math or logic or biology. Or a lifetime. And until the problem is solved, she’s stupid. And then she isn’t.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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