Customizble templates of International Paper’s "Down to Earth" environmental educational series from are now available for use by printers, end-users and other organizations that want to add their logos and company information to the brochures before sharing them with customers. According to IP, this co-branding initiative is another opportunity for printers and others to help dispel some false claims about paper and printing that can have a negative impact on the paper and forest products industry.
"Printers and many other customers can differentiate themselves from the competition and show their sustainability savvy by taking advantage of this co-branding opportunity," said Teri Shanahan, IP's vice president, Commercial Printing. "Our goal is to get the right environmental messages to as many people as possible so they can continue to feel great about using paper and print. With our “Down to Earth” brochures, printers and others can have fact-based, ready answers supplemented with co-branded selling tools when presented with questions and concerns about paper and the environment."
Four "Down to Earth" topics are available as co-branding templates with offset and digital artwork provided: Is it Worth Printing?; Are Pixels Greener than Paper?; How Do Certification Labels and Logos Benefit You?; and How Does Using Paper Lead to More Trees?
Printers and other organizations wishing to download and co-brand IP’s templates can register at company's sales and marketing tool portal, getgrowkeep.com, and register as a new user. The link to the templates appears in "Featured Items."
Source: PR Newswire
