To really “Go Green” you must go beyond paper and extend beyond the pressroom to all facets of your business – from the supply chain to the customer. FSC-certified paper and soy ink do not equal sustainable printing.
Looking at sustainability holistically, we've compiled this checklist for greening your company. Please add additional items; there are lots of alternatives not on this list!
- Adding green benefits to products/services
- Becoming carbon neutral
- Buying carbon offsets
- Changing to more sustainable materials sourcing
- Creating more environmentally friendly packaging
- Donating money to environmental efforts
- Forming partnerships with environmental agencies/NGOs
- Improving sustainability of current products
- Improving sustainability of supply chain
- Launching employee programs reducing environmental impact
- Launching new green products
- Participating in community events focused on green issues
- Producing a sustainability report
- Reducing your carbon footprint
- Repositioning your brand to be more green
- Seeking LEED certification for buildings
- Sharing your sustainability story online and offline
- Using alternative energy sources, such as wind, solar, etc.
- Increasing the emphasis on green in marketing communications
What are the additions you'd make to this list?
