Thanks to
Sabine Lenz at
PaperSpecs and author
Brian Dougherty, we can learn more about "
Green Branding." Below are a few exerpts; you can
read the entire article at PaperSpecs.
According to Dougherty; "Green branding is a form of design activism. Designers help companies articulate the values that give them purpose, then use those values as a framework for communications. This helps define the company in terms that most people can relate to."
Effective green branding is built on three pillars:
- Greener Programs and Products
- Clearly Articulated Values and a Vision for Sustainability
- A Strong Communications Campaign
Brian Dougherty is the author of
Green Graphic Design published by
Allworth Press (2009).
