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Wideformat 2016: The Road Ahead

Last week, we took a wide-format look back at 2015. Now let’s switch directions. What can we expect in 2016? Before we answer that, though, what is 2016 likely to hold for the printing industry in general?

Monday, December 21, 2015

Last week, we took a wide-format look back at 2015. Now let’s switch directions. What can we expect in 2016? Before we answer that, though, what is 2016 likely to hold for the printing industry in general?

Dr. Joe Webb and I just completed a new WhatTheyThink special report called The New Dynamics of Commercial Printing: 2016 that offers a both a qualitative and quantitative look back at both the prevailing macroeconomic and industry-specific microeconomic trends, and looks ahead to 2016 and beyond (Dr. Joe offers an economic forecast to 2021—good grief, we’re almost one-fifth of the way through the 21st century?!).

Forecasts are always fraught with peril, which is why I always preface any kind of forecast with two of my favorite quotes:


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

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