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Successfully Building Storefronts…And Managing The Scope Creep

One of the most common calls we get is from people frustrated about trying to build storefronts for their customers. The questions we get are often along these lines: “I’ve had this software for 6 months and we have only launched one store. Why is it taking so long?”; “Are my people qualified to build these storefronts?”; “I have no idea where to start, where should we start?”


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About Jane Mugford

Jane Mugford is a contributor at WhatTheyThink’s Print Softwaresection as well the lead print MIS specialist at Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.


By Greg Marks on Oct 03, 2015

Hi Jane!

Good article.... Our team has launched and managed over 100 company stores for our clients over the last decade.

We often run into printers & distributors who really have no clue what a web to print/store front/online portal/company store or what ever you want to call them - "is".

We have a very targeted plan for who is a good candidate and a team in place who manages the web experience, customer service, sourcing, fulfillment, back end accounting and usage management for our clients.

Unless folks have the complete package and the willingness to invest in their Customer there is no sense walking down this road.

For those that do get it this is a wonderful tool for growing ones company.

Thanks for writing this article!

Greg Marks
IdentiBrands ~ Powered by Proforma

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