WhatTheyThink

Premium Commentary & Analysis

Technical Printing Sends Print-for-Pay Providers Back to the Drawing Board

Technical printing—graphics that serve the architectural, engineering, and construction markets—has been changing in both positive and negative ways, and “reprographics” shops are changing with the times. And it’s not always just about the equipment.

Wednesday, February 11, 2015

One set of initials that turns up on occasion in the context of wide-format printing is AEC. It stands for “architecture, engineering, and construction,” and in general refers what can broadly be called “technical printing.” Like many terms in the graphic arts, ask any 10 people what “technical printing” means and you’ll likely get 10 different answers. For our purposes here, we’re going to use the term to refer to the types of print applications in demand among those producing architectural, engineering, and/or construction images and documents. These can include designs for a new office building, individual floor plans for each floor in a new proposed building, individual plumbing or electrical diagrams, plans for a new highway or other roadway, residential construction, and so forth. Oil companies produce well logs to track the geology of where they are drilling, which is anther variety of technical printing.

Technical printing also encompasses mapping applications, and another acronym one encounters often is GIS, or “geographic information system.” Technical printing may not seem like the sexiest of wide-format applications, but if you read our story about Rapid Digital Press last December, it can be a highly profitable niche. It’s important to understand, however, what the technical requirements are and what the prevailing trends in the technical printing space are. As with just about every other print market, technical printing has been changing and changing dramatically—in predictable as well as unpredictable ways.

“Technical printing is orientated around any kind of structural design,” said Sal Sheikh, Vice President, Large Format Systems for Canon Solutions America (CSA). CSA has a number of hardware and solutions for the technical printing markets, including the ColorWave series of printers as well Direct Print scan-and-print document digitization software,. “It can be a commercial building, a house, a road, a bridge, a tunnel. That’s how we define it: technical documentation to support some kind of a design/building process.”


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Recent Articles from Richard Romano

WhatTheyThink Student of the Month: Adrian Martinez

WhatTheyThink Student of the Month: Adrian Martinez

In partnership with the Foundation for Graphic Communication Education (formerly the Print and Graphics Scholarship Foundation), WhatTheyThink is profiling promising students in a graphic communications or related program. This month, we profile Adrian Martinez, a third-year student at Illinois State University majoring in Graphic Communication Technology. Read More

Meet Our Student of the Month: Adrian Martinez

Meet Our Student of the Month: Adrian Martinez

In partnership with the Foundation for Graphic Communication Education (formerly the Print & Graphics Scholarship Foundation), each month we profile a promising student in a graphic communications or related program. The goal is to raise awareness of graphic communications programs, as well as help students get a “leg up” on entering the industry after graduation. This month, we profile Adrian Martinez, a third-year student at the Illinois State University majoring in Graphic Communications Technology. Read More

EFI's Ken Hanulec on Trends in Display Graphics

EFI's Ken Hanulec on Trends in Display Graphics

Ken Hanulec, Vice President of Worldwide Marketing for EFI, talks about the latest trends in display graphics as well as some of the recent EFI product releases. Read More

Epson's Latest UV Flatbed Printer

Epson's Latest UV Flatbed Printer

David Bistrovic, Product Manager, Professional Imaging, for Epson highlights some of the company's most recent product introductions—including its new UV flatbed printer, the 10-color SureColor V4000. Read More

Roland Makes Its Mark

Roland Makes Its Mark

Richard Romano talks with Michelle Schott, Marketing Director for Roland DG, about the company's celebration of a major milestone and its new branding. Read More