Most decisions made by brand owners related to digital printing have a basis in their understanding of the value proposition that digital brings to their organizations. In our report; Is Digital Printing Part of Your Brand or Operational Strategy? we describe how this value proposition is directly tied to unmet needs. Do these unmet needs extend into marketing as well as for operational relief? For the past ten years Karstedt Partners has been talking with brand owners gaining insights to how they view their pain points. With more than 400 interviews across a variety of vertical markets, including large, medium and small companies, the answer is “Yes.” Those responding included brand, marketing and operations managers. From their responses we conclude that there is a meaningful business opportunity for the concept of digital printing among a broad cross section of market and customer segments.

Brand Owners and Retailers view of the Digital Value Proposition

Source: Karstedt Partners