Search News & Articles

Sign In | Become a Member | Contact Us

 
Editions   North America | Europe | Magazine

WhatTheyThink

Premium Commentary & Analysis

How Would You Sell Against Yourself in Your Largest Client?

When I interview print sales representatives and ask them why their customers do business with them, they almost always say because we have a great relationship, our service is great, and our people are great. Relationship selling is a very common way to sell.

By Jennifer Matt

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

Become a Premium Member Sign In

About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free

Video Center
Video preview: Kevin Abergel of Taktiful Discusses the Release of Taktiful Software Solutions
Kevin Abergel of Taktiful Discusses the Release of Taktiful Software Solutions
Video preview: ISA Expo Is Back in Orlando!
ISA Expo Is Back in Orlando!
Video preview: Convertidora’s Gilberto Rodriguez on Increasing Speed to Market
Convertidora’s Gilberto Rodriguez on Increasing Speed to Market
Video preview: It's All in the Prep! The Target Report Interview with Mike Kellogg, Century Direct
It's All in the Prep! The Target Report Interview with Mike Kellogg, Century Direct
Video preview: Frank's Book of the Month
Frank's Book of the Month
Video preview: Koenig & Bauer Is Ready for drupa!
Koenig & Bauer Is Ready for drupa!
Video preview: Logica Looks to Introduce a Print-Specific MES Solution to North America
Logica Looks to Introduce a Print-Specific MES Solution to North America

More Video

Inkjet Insight

Visit InkjetInsight.com

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs

Contact Us

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Privacy Policy

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

© 2024 WhatTheyThink. All Rights Reserved.