Recently I had the good fortune of experiencing a webinar conducted by Dr. Joe Web – President, Strategies for Management and Wayne Lynn – former printing industry executive, entitled – “Rebuilding Your Print Business Without Killing Your Profits”. The purpose of their webinar was to provide industry executives with a roadmap toward transforming their businesses. Now let me be direct and upfront; I have had many conversations with both of these gentlemen about this subject and I’m quite pleased that they have decided to offer their knowledge and expertise to an industry that is clearly struggling through this evolution. In fact, my motivation to write this column was based on their webinar and of course, earlier conversations I have had with them. You can learn more about their approach in Wayne’s Whitepaper – Why You Should Join a Peer Group to Guide a Business Transformation.

“During a business transformation it is imperative that the CEO be completely engaged in the change process”

For the past nine months I have been writing columns for What They Think focused on talent acquisition for our industry with my primary focus on the sales and business development component of your business. And based on my assessment and many others, this area of concentration is particularly crucial.  However, during their webinar, it became crystal clear to me that I have actually been remiss in not commenting on the even greater need, the role of the CEO/President or whoever the top executive is at a company.