Mobile technology is ubiquitous on a global scale, and it has become an important aspect of many consumers’ everyday lives. As a result, awareness and adoption of mobile barcodes is growing among consumers, marketers, and print service providers. Quick Response (QR) Codes are the most recognized type of mobile code due to their prominent use in marketing, advertising, and media. QR Codes are being used on monthly statements to encourage customers to take action, in printed real estate magazines to deliver more information, and on retail packaging for brands that want to engage with consumers.

There are a number of challenges associated with mobile barcode interaction related to phone functionality and mobile application availability. The Flemish Innovation Center for Graphic Communication (VIGC) conducted a variety of tests using various QR Code applications, software packages, and mobile devices. No matter what technology is being used, delivering a bad experience is detrimental to the recipient. It also creates a cloud of scrutiny around those companies that are trying to deliver great experiences to end-users. As a result, QR Codes must be tested on various devices and operating systems. Proper creation and printing of QR Codes can help ensure a positive consumer experience.

In concert with the VIGC, InfoTrends recently released a report entitled How to Be Successful with QR Codes. Key findings from this in-depth guide included: