The folks at Sappi Fine Paper NA may have created the printing industry's viral video of the year in a new series they are calling Off Register and billed as “an unvarnished, uncoated look at the world of print production. Based on the real life stories of printers, Off Register is one, non-stop, hilarious look at the PMS and B.S. printers have to deal with every day.”

The first video in the new series is a gem that depicts a color OK from hell:

"Luscious" tells the story of a somewhat neurotic designer who is desperate to find that one-of-a-kind color for her brochure. Problem is, the color isn't pink or light pink or even off's luscious. See what lengths Sully, our fearless printer, must go to in order to make his client happy.

Coincidently Pantone's color of the year for 2011 is an intense pink it calls “honeysuckle.”