GASC informed WhatTheyThink that Heidelberg will not be at Graph Expo 2010, instead focusing on IPEX taking place this May. Heidelberg has committed to Graph Expo 2011. HP will be front and center in booth 1200.

Heidelberg is not the only offset press manufacture to opt out of Graph Expo. Komori told WhatTheyThink they are passing on Graph Expo in 2010. “This is strictly a business decision for Komori.” said Komori 's Director of Marketing Sue Baines. manroland, Presstek and KBA have committed to booth space at Graph Expo 2010.

The trade show floor is an indicator of where the market is going. Innovation and advancement in offset technology is leveling off, while digital printing is rapidly evolving. Printers are beefing up IT service offerings and the conversation is quickly changing from speeds and feeds to how to integrate with legacy systems, MIS, web applications and other IT geekery.

Last year's Print 09 was an eye opener for many within the industry. Attendance was low and there was a shift in booth strategy, Kodak had no equipment, and many others scaled back what they displayed at the show. For many the focus was on conversations and customer education. We should expect to see a continuation of these strategies at Graph Expo.