Online retailer Zappos.com is adding a printed catalog as part of their customer retention and new customer acquisition strategy reports the New York Times.
The catalog titled Zappos Life is in its 3rd edition, with the first two version labeled “tests.”
Aaron Magness, director for brand marketing and business development at Zappos.com was quoted in the NYT article saying “Different people respond to different media,” and “our lapsed customers have responded very well.”
Imagine that, print helps drive traffic to online retail destinations.
Zappos.com is also publishing a digital edition of the catalog. It can be viewed here: Zappos Interactive Magazine!.