Jeanne Ngo and Amy McGiven, seniors in Cal Poly's Graphic Communication are conducting a senior project to investigate the trend and role of interactive print in today's graphic communication industry.
The researchers write:
For this study, the term "interactive print" pertains to any print technologies that drive the end user to take action online, from a cell phone, or other interactive avenues. Interactive print is the link between stagnate print and an interactive response. Examples: GossRSVP, RFID related technologies, personalized URLs, 2D barcodes translated through wireless devices, or any other form of technology that may link readers of print to a form of interactive technology
Help them out by taking a few minutes to complete their 9 question survey.
Discussion
By Michael J on Nov 07, 2009
I think it's interesting that these two undergraduates are researching "interactive print". For a while there have been various memes trying to get traction for the same reality of connecting Print to web content.
The new opportunities for Print connected with 2d codes to connect the print object to data streams and web content is, IM-not-so-HO, going to drive explosive growth of print going forward.
Content produced on the web can be now be automatically generated in Print.
PediaPress has been delivering wikipedia articles in book form for a while. On Nov 16 and Oce platform is the infrastructure for a user selected web content to be delivered on Paper the next morning. http://ilnk.me/47e
@Hotprints has an API to Facebook to produce photobook with a new business model. Books for free with advertising. Books for money, without advertising.
Meanwhile the explosion in anytime/ anywhere video means that print with 2d or tinyUrls can connect to the explosion of video content.
The reality is that there are only two mass mediums. Video and Print. All the social media is not a medium. Its technology enabled conversation. It's great for word of mouth and continued conversation.
Only Video and Print are push mediums. Once the connection is made, the future should look very bright for new print products that earn sustainable margins.
Discussion
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