Jeanne Ngo and Amy McGiven, seniors in Cal Poly's Graphic Communication are conducting a senior project to investigate the trend and role of interactive print in today's graphic communication industry.
The researchers write:
For this study, the term "interactive print" pertains to any print technologies that drive the end user to take action online, from a cell phone, or other interactive avenues. Interactive print is the link between stagnate print and an interactive response. Examples: GossRSVP, RFID related technologies, personalized URLs, 2D barcodes translated through wireless devices, or any other form of technology that may link readers of print to a form of interactive technology
Help them out by taking a few minutes to complete their 9 question survey.